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Wasting $13,000 hurt… learning my business would fail… devastated me.

The Historic Davenport Hotel is a trip back in time. The architecture. The decor.  The walkways lined with photos and trinkets. It is the roaring 1920’s.

But I didn’t care.

I was here for a workshop. I was here to learn how to launch my business.

Writing was required, but I knew how to write. I just needed the practical business pieces.

On the second day I was given the “Love Hammer” on my writing. And it hurt… bad.

I had to fix everything immediately. I became hyper focused and everything else was just a fog. All I could think was, “I have to correct this now.”

It was the one thing I thought I knew how to do… without it, I had nothing.

No foundation… No skill… No business.


Business Death By Hyper Focus

Have you ever been so consumed by a project, a task, an event… that everything else passed in a blur?

That’s hyper focus. The mental, emotional, and physical concentration on a single piece… which causes you to miss out on the greater whole.

As a business owner this can be a deadly mistake.

It can cause you to miss out on expert council.

It can prevent you from being the visionary who coordinates your team… you know, the group of people who are supposed to be hyper focused… so the best people are performing the right tasks?

It can cause you to burnout… and kill your business.


How to Survive a Mental Nose Dive

For me, the class continued… but I was missing out on important instruction.

I tried to pull out of the mental nose dive but each moment continued the downward spiral… Luckily the instructor called for a break.

Feeling sick I took my phone and began walking around the hotel. I passed several historic items not giving any a second glance.

I needed to talk to someone.

I called my wife. I explained I didn’t know what I was doing. I made a mistake. I don’t know how to write this way.

I was wasting our money.

She paused… gave me counsel… and the conversation ended.

I used my remaining time to walk around the hotel trying to relax so others wouldn’t know I was crying.

I stopped at a glass cabinet containing pieces of history and saw this quote :


The most difficult thing is the decision to act. The rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do.

~ Amelia Earhart


And I knew.

I knew I had to make a decision… what would I focus on to allow my business to thrive?

I wanted to write… so I made a decision to accept every “Love Hammer” offered to improve my craft.

And the rest of it… it would be most profitable to surround myself with experts… instead of trying to be an expert in everything.


Stop Surviving and Start Living

You are talented. You have many gifts.

This is why you’ve achieved success in your past.

And now it’s time for more. When you hire the right people and put them in the right positions, you get to:

  • Spend more time in your area of expertise
  • Focus on the big picture of your business
  • Free up the mental space to think forward and grow
  • Fill your time with those you love
  • And More.

That’s living.


How To Focus Forward

Each story of the past provides a message to improve your future… to Focus Forward:

  • Connection leads to counsel:
    • Who  can you connect with to get the counsel you need to move your business forward?
  • Deciding is what's most difficult:
    • What decisions must you make to move you in the right direction?
  • Highlighting your expertise and surrounding yourself with a team to do the rest allows your business to thrive:
    • What is your greatest gift?
    • How can you surround yourself with experts so your business can thrive?

I want your business to thrive. I want you to enjoy the life… and the freedom… that creates.

If you want a copywriter who provides powerful copy to increase sales while you get to focus on your expertise… then make the decision to connect with me today.