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#010 – People are waiting to hear your message.

There’s something unique about your story, your voice, or the way you serve in your business. Even if you don’t see it, others will.

So how can you connect with those that are looking for you? How can you do it in a way that will have a massive impact?

Video.

Lee Bradshaw, founder of Simple Video School, specializes in taking the technology in your pocket – your phone- and turning them into professional and personalized videos that will have your audience…

  • Knowing, liking, and trusting you faster
  • Feeling connected to you as their go-to guru
  • Ready to do business with you in just a few communications
  • And consuming your content more often.

 

Tune in to discover those answers AND…

  • What it means to “be an island” and why that is the most dangerous threat to an entrepreneur 
  • How can you best develop connections during this time of social distancing
  • Why is video safer and more powerful than regular email or written messages
  • What you must do to prevent your life experiences from going to waste
  • 3 powerful traits Lee looks for in his group of trusted advisors, and why you should do the same.
  • What does FUD stand for and how can you do away with it?

 

Thank you for listening! Remember, if you enjoyed this episode please share the link on Facebook and Linkedinthank you for your support.

 

Always Forward,

Joe

Resources Mentioned:

Joe Pomeroy 0:05

Welcome to the Forward with Joe Podcast, where we apply principles of success in all areas of your life. So you can win big in your business and with your family. I'm your host, Joe Pomeroy.

Joe Pomeroy 0:25

Hey Leo, how's it going, man?

Lee Bradshaw 0:27

It is going good, buddy.

Joe Pomeroy 0:29

All right. So Lee, you own and have launched simple video school and you're helping business entrepreneurs do that. So tell me a little bit about that journey because I know it hasn't been sunshine and roses. And there's been some things going on with it. But at the same time you're doing you're doing some great things and helping a lot of small business owners.

Lee Bradshaw 0:49

So simple video school. It's kind of been an interesting concept because I've been in marketing world for about 10 years and done a lot of different things. But as I kind of noticed a pattern. And the pattern was very simple video not not video that's been edited a ton. The very plain simple video where you're just honest, and straightforward, really produced great results. And as I noticed that I started doing more of that for clients because I was doing video work and saw that produce more and more great results. And then people started asking me questions about, well, how do I do that? Can I do that on my phone? Do I need a certain camera, and at that certain point I was going, they can start doing this on their own really, with the way cameras are with the way phones are specifically. These days, they can record a lot of that same stuff and shoot it. So I started helping people to do that and they started getting really good results from that. So that is essentially what it is teaching you how to take out your phone, press that record button and start creating video content that your audience will that will help your audience to know like and trust you.

Joe Pomeroy 1:59

I like that You because we all have phones, well cell phones. So I like that you bring up the idea of using your phone, especially because at the time of recording it, this it's spring of 2020. And there's all the the pandemic issues and whatever the media hype is, the fact is that the economy is changing. And so if there's established businesses that are looking to connect with their consumers in new ways, but maybe they want to be more financially stable, or maybe people are looking to start a business, I'm looking how to connect. And so these are things that there's really no startup cost to this you just the phone you've already got in your pocket, you can pull out use it to connect with your audience. Is that what you're saying?

Lee Bradshaw 2:38

Yeah, definitely. You don't need a ton of fancy gear. There's a couple small things I recommend to people and you can get you can get more expensive stuff and microphones and lights and all these other things. But really to get started you don't really need a lot. The one of the main things you would typically recommend would be some Have a stand or stabilizer to put your phone phone on. So you're not having to hold it up in the air, your arm can start to get tired. But few very, very simple things and you can start making as much content as you want. So that's the the really powerful thing.

Joe Pomeroy 3:15

I Like that. So we're totally doing things backwards. We're talking about simple video school, and we haven't heard any of your story. And that's just the rock solid professionalism that I bring to podcasting.

Lee Bradshaw 3:29

Well, you get a little bit you got a little of my story, right?

Joe Pomeroy 3:32

we did get a little bit we get a little bit of your story. So no, that's totally fine. I do want to hear more of your story, though, because I know some of it. But I mean, there's a lot that you've been doing in the entrepreneurial world, a lot of success that you've had in other avenues, and it's kind of brought things full circle, how have you, how have you traveled that journey in a way that's helped you grow and develop the most

Lee Bradshaw 4:00

How about travel the journey help me grow and develop the most

Joe Pomeroy 4:02

That was an awesome question huh?

Lee Bradshaw 4:04

Yeah, I'm trying to think I'm so visual. So sometimes I have to repeat things or close my eyes to hear to see the question, which could sound weird. So the so Say that one more time for me

Joe Pomeroy 4:16

I don't think I can

Lee Bradshaw 4:17

People won't see me closing my eyes.

Joe Pomeroy 4:19

Now I, I you know, but they could rewind it, they're gonna know that I asked the question completely different.

Lee Bradshaw 4:23

People don't do that. Don't do that.

Joe Pomeroy 4:25

So yeah, don't rewind. Everybody. Just assume this is basically the same question. So throughout your journey, you're married. You got kids. You're been in the entrepreneur world. You've had success in photography and in branding and some different things. And in your journey, as it's brought you to this point now, what has helped you create the most growth? personally, let's start with Personally,

Lee Bradshaw 4:54

I would say the most growth would be at this point - not being an island. I think that, you know, the old Who's that Simon and Garfunkel song, I'm a rock. I'm an island. I think when I first started business, I didn't understand things like masterminds. I didn't understand mentorship. I didn't understand you. I knew there are books about business. And I've read some of those. But I really didn't understand the importance of going out there and linking arms with other people and also learning from other people learning from their mistakes. One thing I remember actually one one incident i can remember specifically is when i was a professional photographer, I joined the professional photographers of South Carolina because that's where I lived. And this is 12 years ago, maybe. So if you photographs digitally, you had to then take those files and put them on a CD and take that CD to the photo lab for them to print them. And that was you know, that if you've needed one photograph for a client, that was a big obnoxious thing. What this is, again, this is back in the day. So I was talking with well established photographer really, really giving guy by the name Lonnie Hoke. And he said, Oh, you don't have to do that. He said, you can just upload them from your computer now. And I'm sitting there making multiple trips a week, going to the photo lab to print things off. And like, wow, okay. Okay, that's awesome. So, so just like learning from other people and understanding that other people have been there and done that. I don't think necessarily, it was a pride issue. I think it was just, I was new to business. I didn't know how you did things. And so that's my encouragement. Anybody who is either newer to business or has just maybe never hit that point is to be a part of a group of people and listen and learn and share what you can. But realize that, that that's, you know, there's that information is out there, and you can help people and you can also be helped.

Joe Pomeroy 6:58

See, that's funny because We talked about uploading things online now, years later. Mm hmm. And it's almost like a duh.

Lee Bradshaw 7:06

Yeah, I really didn't know that. Mm hmm.

Joe Pomeroy 7:09

Well, part of that has to do with the learning curve and, and how Technology and Society changes and develops. And so the idea that something that's completely common now was not common at the time. Mm hmm. And but because you had this connection, you're able to hop on to that transition more quickly.

Lee Bradshaw 7:30

Yes, exactly. And that same photographer, again, very giving person so as much as you can be give, he allowed me to one time borrow a bunch of his studio lights, which are probably a couple thousand dollars apiece to go photograph this one event, which made me a good sum of money, but had I not made that connection with him, then that would not have happened. So there's just I think Brian Dixon talks about there are things that you do and things that you know They're just normal, and they're dumb things, but to somebody else, it's magic. It's magical. And I think we, we you know what, you know, and that just seems like the norm. So if you're trying to learn those things get around people who, who know things that you don't know, be the dumbest person, you know, the old saying, be the dumbest person in the room.

Joe Pomeroy 8:19

Yeah, I have a good friend of mine, Tom Schwab. He says he'll he consistently says, What's ordinary to you? is often extraordinary to somebody else.

Lee Bradshaw 8:30

Yeah. So along those same lines of Brian Dixon. Mm hmm. My wife says that same thing. She reminds me of that. And she says that, she says that I under value, my knowledge and experience. And she says you regularly undervalue that because you just think everybody knows these things. He said, but you'll say stuff and I have no idea what you're talking about. And that's valuable information that somebody else doesn't know. So she balances me out on that and gives me a good reminder.

Joe Pomeroy 9:02

I wonder how often we sit on things that we don't recognize as valuable to others. Or we wait until we think, well, I'll just talk to I'll talk about myself. I mean, I've been guilty of this in the past, I'll wait until I have a new epiphany to me. Because if it's new to me, and I'm excited about it, then I'll go and share it. Because then surely, it'll be new to other people as well. And, and I don't do it out of a sense of arrogance. But it's this element of Wow, I found out this new amazing thing and I want to share it, but I don't I haven't historically thought about the those bits of wisdom over time. Mm hmm. You know, until launching Forward with Joe and doing the things I'm here and then I look back, okay, these last eight years that I've spent figuring out marriage and family and increasing my business acumen and things go on. Oh, wait. Here's how you connect it. So you're talking about Don't be an island, which is an interesting thing, because during this season of social distancing, there's this element of, Hey, have distance be be separate. So how, how do those environmental changes, or socio economic changes? impact that concept of Don't be an island?

Lee Bradshaw 10:24

I think you just have to be more intentional. Obviously, you've got that additional time with your family. But as you see churches are going online and interacting with either zoom calls or Facebook Lives. You've got family and friends. I think, fam, you know, calling my mom, which is something I did pretty regularly. But I think that there are old friends I'm kind of scrolling back through my phone again and go who have I not talked with in a while, who should I give a call to? So I think being intentional about connecting with people and I think that's part of what this has done. Is this made us reevaluate? What are the important things? And it's forced us to to really think and process that. Versus, you know, a month ago, you were just going about your business. Go, go, go, go, go go. And then you would be kind of tired. Yeah, I don't really feel like calling them right now. I know I probably should. But now you've got a little more time on your hands, some of us for some things. But yeah, I think just being intentional and really reaching out because there could be somebody out there who really needs a call right now. And let's see if I can get right. Specifically. Yes, words are hard sometimes. Specifically, a phone call. Because checking in with someone via text is great. But there's something about a voice or you know, maybe a video call. But just something about seeing somebody that tonality hearing from them, encouraging them listening, all that thanks very powerful, and I look forward to being back around people because I'm an extrovert. So being isolated is not great for me. So thank you zoom.

Joe Pomeroy 12:14

I love it. I feel so energized. And I'm like, Yay, introvert Joe

Lee Bradshaw 12:19

We've roomed together for the listeners, we've roomed together multiple times and multiple groups. And Joe has his isolation. He needs to come home come back to the room and, and isolate and I understand that. So

Joe Pomeroy 12:32

Yep, I have my I have my recharge, put my noise cancelling headphones on and essentially put a little sign. K Lee, don't talk to me for a bit.

Lee Bradshaw 12:40

Yeah.

Joe Pomeroy 12:41

It's a recharging battery.

Lee Bradshaw 12:42

And I say, Joe, Hi, Joe. Joe.

Joe Pomeroy 12:44

Hey, hey, question. Question. Quick question. Awesome. Which is interesting, though, because my wife is the opposite. She's more like you where she's an extrovert and being around people energizes her. Mm hmm. So yeah, I had a question for you about being intentional because you're talking About being intentional to connect to not be an island. What are some things that you've done as you've been growing simple video school to be intentional in the relationships that you've built?

Lee Bradshaw 13:11

One of the things is I actually use a video email program called BombBomb. And I've reached out to people and just see how they are, you know, how is life? What are things going like? you have any questions, anything I can help you with, and being intentional and just serving in that way. So I think business is obviously about money, but it's also about serving and bringing transformation to your clients. And that's really one of the main reasons they're there. They're there. Nobody's nobody pays me money because it's neat to learn how to make video content or how to shoot videos. They're doing it because they have a certain thing that they're wanting nobody, you know, hires a copywriter because that's just something to wake up one day and decide, hey, let me spend you know thousands of dollars on copywriters Whether there's a change that they need to take place. So I think just kind of going back to the the intentionality question, the biggest thing I would say is probably doing that, because sometimes people especially work wise, they don't want a phone call. People don't want to be interrupted necessarily with a phone call a video email, though they still get that tonality, they still get that interaction, but it's on their terms when they can open it up.

Joe Pomeroy 14:23

Yeah, it's kind of the difference between sending a text message versus making a phone call. Mm hmm. And oftentimes, you might not be able to, someone might have the time to take a phone call. Yeah. But if you're sending them a video, you still get like you said, the tonality because that's one of the problems with text messages and emails, is you've got to be very careful in the words that you choose and the tone that they communicate.

Lee Bradshaw 14:47

Exactly.

Joe Pomeroy 14:49

Yeah, I guess that's true, though. And, like vocal conversations anyway, because there's lots of times where my wife will say something and my response is what I do, yeah. Yeah,

Lee Bradshaw 15:01

well yeah, but even but, but with words only there is no inflection, you know, in your voice, obviously. So what and one other thing that even if you don't have video email for anybody listening, just sending this recording a quick video on your phone and texting that to someone, that's been a real powerful thing to that I've used. So just 15-20 seconds. Hey, so and so how you been checking in on Yeah, you know, blah, blah, blah and send that over, you almost always get a response on that. So that's, that's another good one. Anyways, and specifically because like you said, people don't always want to hear a, they always have time for a phone call, or you don't always catch them at the right time, I guess you'd say.

Joe Pomeroy 15:46

So what are some challenges that you've experienced? As an entrepreneur as a small business owner and building your business? What are some challenges that you've experienced along your way?

Lee Bradshaw 15:57

Um, again, I think that biggest one was trying to do things on my own. I think shiny object syndrome has been a little bit of a problem. You if you're familiar with dog, the dog from up the movie up where he's like, my name is Doug, my master man, he goes squirrel. He's like looking off over here. If I see something that is like, Oh, that's really cool. That's it. Maybe I should check that out. That has been a problem at times as I was kind of growing because you know, when you're young and they say, Hey, what do you want to be when you grow up? And you're like, 12 or 13? You know, like, I don't, I have no idea what I want to be when I grew up. I think that's something that I always struggled with. What do I want to be when I grow up? I think that had you know, some people are like, Oh, I want to be a nurse or I want to be a doctor. They know from when they're very, very young. I never had any any specific thing I knew I liked people like interacting with people. I like helping people and I like to business and that's kind of the parameters I was given. So that has been at times struggle and that's probably why I've done lots of things. And I've done things well, but sometimes I'll do those things and I'm at it for a certain period and I feel like okay, I've, I soak up the knowledge or whatever it is that that tool I've gained, and don't, you know, ready to move on from that. And I've had some friends say before that it was almost like God was given, you know, preparing my toolbox for other things. So, okay, so like Facebook ads, you got that YouTube got that ranking on Google got that and a little bit of copywriting here, sprinkle some of this and some of that in there. So it's I think it's made me well rounded.

Joe Pomeroy 17:35

Nice. You mentioned so when you brought up the Disney Pixar movie "Up" and the dog Doug, I, that was always funny to me. And lately, I've just lately as in like the last four or five years, I've focused on the squirrel distraction.

Lee Bradshaw 17:52

Squirrel,

Joe Pomeroy 17:54

squirrel. Yeah. Well, here's an example of it. So in the movie, and I think this is true to real life when people get distracted or when the dog got distracted. Like you said he started out. Hi, my name is Doug. My master does squirrel. When he came back to it, he started all over again. He was out in the beginning, it wasn't like he the distraction allowed him to pick up where he immediately left off. Yeah. And that happens in real life as well, because it's momentum or focus or energy or traction, whatever you want to call it. There's times where if I allow myself to get distracted by something that seems to be good or could be beneficial, but isn't necessarily part of that journey. Yeah, yeah. Then when I come back to the journey, I don't instantly pick up where I left off. Is that true for you as well? Have you experienced that too?

Lee Bradshaw 18:45

Um, to some degree, I think I think it was just more so testing different waters to figure out what was right for me. So without having that specific, I want to be a doctor. It won't be a whatever. I was like I was dipping my toe in a couple different things and trying them out. And it was really interesting because it led to feelings of being a failure or being a loser couldn't figure out what was going on. You Why don't you pick something, all these kind of things. And then I started reading about a lot of really successful people who kind of did the same thing. And that made me go, okay, it's not that I just can't get my act together. It's sometimes I probably people have seen the, the picture the meme about the entrepreneurial journey, where you think it's like an A line going from the bottom left to the top right. It's just going in a diagonal thing. And then it's like, but real life, it's just a bunch of squiggles all over the place in different directions. Kind of like the family circus kid that was supposed to go take this somewhere, whatever.

Joe Pomeroy 19:51

Oh, yeah.

Lee Bradshaw 19:52

But yeah, sometimes that's just what it's like. And if you look at so many entrepreneurs, it's funny. I know a lot of them who were I've got one friend He was in radio. He sold when he was a kid he sold stuff at during the oil crisis. He was a wedding photographer, which was a wedding photographer, he just had so many different things he did. And you can look at it as either you can't commit to something or you can look at it till you just, you know, they didn't get it took a while to get to wherever they they landed. But all those life experiences and things that go along with that are, are what kind of make you up if that makes sense?

Joe Pomeroy 20:28

I think so. Yeah. They're all the building blocks that create who we are.

Lee Bradshaw 20:33

Exactly.

Joe Pomeroy 20:35

I don't think that happens automatically. I think it's it's a choice to incorporate the knowledge that we've gained. Mm hmm.

Lee Bradshaw 20:44

Yeah, I mean, cuz you can use what you've learned or, or not. I tell my children that you know, if you fail, fail, but learn from it. So what did you What do we learn from this? You know, one thing I would say that probably seven, eight years ago, when I was Coming out of photography, so so I'll give you a little background story on this. I was a professional photographer for a while and wound up partnering with a gentleman. And we were business partners for about three years. super great guy. We just at a certain point, I started losing my passion for photography, photography for other people, I would say, and I think sometimes there's there's a time and a season, you know, obviously, the Scripture talks about there's a time and a season for everything. And I think sometimes in business, you just have seasons. And again, I know a lot of business folks who were, who were kind of moving through certain things and gaining certain skill sets here and there, and ultimately leads up to something very, very powerful. And they have, like I said, tools in their belt, but But yeah, part of me says, You know, I envy to some degree, some of those folks who, who wanted to become a doctor or a nurse and they did that one thing. That's all they did, but also know a few of them who were like, I did that and I got burnout. Going, hmm, that may have been me, I may have done that for, you know, 10 years and got burnout. I know one person very, very closely, who did that, and just got tired of that. So I don't know, the old days of working somewhere for 35 years, or retiring, get the getting the gold watch, I think are over. So yeah, reinventing yourself sometimes is is a good thing.

Joe Pomeroy 22:22

Well, it's all part of a growth at a process. There's definitely a difference between Am I making this change? Because I'm moving to my zone of genius, or I'm moving to what's best for me? Or is the change based out of fear? I have done that in the past I A friend of mine and I we were starting a YouTube channel. This is probably eight years ago, nine years ago. We're starting a YouTube channel. We were doing different things. And then it got to a point where we it was time to either invest more money in what we were doing, and figure out how to make money doing what we were doing or move on to something else. And it was like it was that next stage where I had to learn something new and I had to really kind of commit I had to dive into it and out of fear. I said, Nope, nope. You know, I don't think that's right anymore, or I don't think that's what I should be doing. And so moved to a different direction, but that I can look back on and say that, that that was fear based. Yeah, that time has passed. It's not something that I would choose to go back to. But I'm able to look at that and say, Okay, well, the things I have going on right now, and I can think of a very specific example, I had a small franchise that I did as a side hustle. And I felt very clear and very strongly through prayer meditation and that this is what my wife and I should do is to get involved in this franchise. And we did it and things are going well and I have so many fantastic relationships from that and I can look back and say, Okay, if I hadn't done the franchise, I would not have met Person A, and then I wouldn't have met Person B. And that wouldn't have done I wouldn't have met person C, and then I wouldn't be doing what I'm doing right now. Mm hmm. And I can very clearly see that. But it was so challenging at a time when I was looking to pivot or looking to do something else and saying, Oh, great, here we go again. Am I running? Because I'm scared, I probably stuck with it for at least an extra 18 months, because I was afraid I was still acting out of fear. I was staying in it because of fear. Yeah, but I didn't want to be transitioning or changing. Because I was afraid of the next step or the next level. Yeah. And that was kind of the other extreme about it. And so it's, I think there is that element of, actually, this ties back to what you said at the beginning of, of not being an island and I can look at individuals in my mastermind group at the time and conversations with them and questions that they would ask to get me to really look inside at what was going on. And there's that phrase that uh, you can't see it alone. When you're inside the bottle, Mm hmm. And and that's really what was going on so, so much value in incorporating the wisdom of others that we trust, that have our best interests at heart to be able to incorporate their wisdom in our journey.

Lee Bradshaw 25:15

Yeah. And there's, I think it's Proverbs, there's wisdom, the multitude of counselors, I think, getting a well balanced opinion from folks. And because I mean,

Joe Pomeroy 25:26

why do you say, well balanced? I have a thought, well, I want to hear why you said that.

Lee Bradshaw 25:31

Well, I think that everybody has an opinion. And there are people I would not ask their opinion on, you know, if I'm, if I'm, if I have something major, there's people I'm not going to go to and ask their opinion, because I've I've done that in the past, and I don't trust their judgment. I guess I could say, so. I don't think I don't think that they would be the right person to go to but I think there are also other people that Listen, and then give you good feedback. And so that's why I say well balanced. They're they're not - a buddy of mine named Frank. He jokes about everybody loves their own opinions, right? Like, everybody likes their opinion.

Joe Pomeroy 26:16

I just love that my opinion is always right. Yeah, exactly. I mean, that's why I enjoy the right one. So,

Lee Bradshaw 26:22

um, but yeah, like, everybody's got an opinion, but like, who has trustworthy opinions that you should, that you should, you know, listen to. And I think, I think it's kind of like a king, you know, or a president. They have advisors. These are trusted, people who've been there done that. They have wisdom to share. And you can seek them out and ask them questions. And then ultimately, the king or President makes a decision, but you know, who are people who you can trust in your little sphere of influence that you can ask good questions to and get their feedback and kind of go from there.

Joe Pomeroy 26:55

To continue on that this idea of what it means to have a well balanced group of people. vigils you can go to I think that there is it there's an issue, there's a problem when you only surround yourself with people that see the world the same way as you. Mm hmm. And I can think and, you know, you brought up King or president I can think of from a political standpoint, from a religious standpoint, from a health and wellness standpoint. You know, if I surround myself with people that go, oh, Joseph, life is too short. You just eat what you want, eat when you want. And I'm like, Oh, yeah, they're right. They're right. And that, like, that's not healthy for me. They're telling me what I want to hear. And they may truly believe it. But that's not wisdom in that area of life.

Lee Bradshaw 27:42

Yeah, yeah, you want people who will tell you, this is a terrible idea. You know, like, if it's a terrible idea. I want to know that it's a terrible idea and I don't want people pleasers. So, yeah, if if I talk with someone and every single time it's like yeah, yeah, do that do that. But they don't they don't put give me any pushback at all. Or they don't give me any alternative options, then that makes me a little weary sometimes.

Joe Pomeroy 28:11

Yeah, I love the word balance with this right now. Because as I'm processing and thinking about it, I'm thinking well, but there's people that I could go to the no matter what I tell them, they're going to tell me it's a terrible idea. They're going to look at the negative and the fear based aspect of things and, and there's that aspect that I don't really think is healthy. And so going back to the term use balance, this idea that when I communicate with somebody, that I trust them, to look at it, from a true and honest perspective, is that there's no effort to people, please. There's no effort to, you know, crabs in a bucket to pull me back down and keep me from moving forward. It's an honest perspective that says, hey, if I were in your shoes, knowing you knowing your foundation, if I were in your shoes, what would I do? What would you know, if I were That situation, what would I do? The other element that I think requires balance has currently escaped my mind.

Lee Bradshaw 29:07

Ah, okay. I was gonna add something to that the

Joe Pomeroy 29:12

Add away

Lee Bradshaw 29:13

I will add. So I want someone that will be quick to listen slow to speak and slow to anger, obviously I don't think they'd be angry if I'm asking them questions. I want somebody who's quick to listen to, to what I'm talking about, and slow to speak, because I want them to chew on it just a little bit. And I find that if it is what I'm talking about is a good idea. Most of the time somebody offers a little bit of a different angle to it, or, or shows me something I wasn't thinking about, which can typically make whatever the thing is even better. So I think that that is the type of person and I've got a couple people in my life that that you know, that I go to and ask these certain things to whenever I have a life possible life type of uh, you know, not option options not rare, right word opportunity, I guess I could say. So yeah,

Joe Pomeroy 30:07

I like that. And while you were saying that that helped remind me of what I was going to say is that there are certain people for certain situations that I will go to, but I will not go to them for other situations. Mm hmm. And it's either because they are not safe in that thing, or it is not healthy for our relationship and that thing.

Lee Bradshaw 30:26

Yeah. Well, I think part of that's just going to people who have proven themselves in certain areas, you know, so like, you're not going to go to the neighborhood, you know, 12 year old and ask him about business and how to invest or you're not going to go to the morbidly obese person and ask them what your diet should be like. So I think there's there's just so

Joe Pomeroy 30:50

I feel like you just called me morbidly obese,

Lee Bradshaw 30:52

No I would have said morbidly obese Joe

Joe Pomeroy 30:55

Okay, right. Yeah, apparently, I shouldn't look at myself in the camera. Um, Why are you going up to 12 year olds in your neighborhood and talking to them that

Lee Bradshaw 31:04

don't have a neighborhood if that was just an example, I actually live in the woods. I live on the side of the mountain for those of you who don't know, in North Carolina, so that was purely an example, Joe.

Joe Pomeroy 31:15

Oh, right. You don't have neighbors?

Lee Bradshaw 31:17

No, like you could not hit a neighbor with a rock. Unless you like shot it with a gun or something. I could sneeze and hit my neighbor's house. It's amazing. My wife grew up in Chicago and she you could you could literally just kind of throw a rock right out. Yeah, we...

Joe Pomeroy 31:32

Did your wife throw rocks at people's houses.

Lee Bradshaw 31:35

She did. Why? I don't know.

Joe Pomeroy 31:36

That's a bad choice

Lee Bradshaw 31:37

I didn't really ask her but like where we live, people joke about it. But my four year old if the bathrooms are are blocked, he'll say daddy can go outside and pee pee and he'll just got outside and make a pee pee outside. So that's that's where we live in the woods and that's okay.

Joe Pomeroy 31:50

Yeah my four year old does that in

Lee Bradshaw 31:53

in suburbia. [both laughing]

Joe Pomeroy 31:57

Well, hey. So we've touched on several different things. So with all the things that we've talked about, if there is one life principle that you would like the listeners, or you would hope the listeners would take from this conversation. What would that principle be?

Lee Bradshaw 32:13

I think what kind of it would probably be twofold. One from for me, let me let me just go with with me

Joe Pomeroy 32:19

is saying it's twofold. Is that a way of getting away from the one principle like, you know, hey, I really like these two,

Lee Bradshaw 32:25

kind of, in a way.

Joe Pomeroy 32:26

That feels like cheating

Lee Bradshaw 32:27

Okay, for me, for me, and my thing has been this, I am a Christian. So my big thing has been, or the thing I've come to realize, even within the past few months, is just seeking first his kingdom and not being fearful or worried. And yes, you talked about fear earlier. Fear doesn't, you know, he talks about you can't add, you know, a centimeter inch or whatever it is to your height. A buddy of mine always talks about FUD - fear, uncertainty and doubt. These are things that we knew oftentimes struggle with. So that's a little term we go over. But I think business people oftentimes struggle with just fear. And I have made the decision to no longer choose that. I made the decision to stop worrying and stop fearing and going, if I am his child, he will, he will take care of me. And what's the right word, resting in that, and understanding that and actually walking in that now has given me the most peaceful about month and a half that I've had in most of my business career. And I got this concept from a lady by the name of Shay Bynes. She's got a book called grace over grind and also doing business God's way. But it is his trading the grind that is often popularized in the business world, hustle, hustle, grind, you can sleep later, you know, I'll sleep when I'm dead. I have decided to reject that. I'm no longer taking part in that and it's been really great. Since that has, has taken place, so if you're not walking in that, check out that book and choose to walk that way as opposed to trying to make it all happen. Make it happen.

Joe Pomeroy 34:11

I like that. And as we talked about this principle of letting go of the fear, and that does tie into really everything that we've talked about today. I mean, fear is the great isolator. Mm hmm. Here is the great distractor Yeah, and we've talked about isolation, we've talked about shiny object syndrome. And and fear can drive that and instead when we're operating by faith, and and faith doesn't have to be a religious thing for anyone that is a non believer in someone that doesn't believe in a higher power or in Jesus Christ, but the faith is simply believing in things that are not seen, you need to look at it in simplest form. And so the the fate that as I act on In line with my character as I act in line with my desired goals, that things will come together and things will work out.

Lee Bradshaw 35:09

Yeah, you got it nail on the head.

Joe Pomeroy 35:12

Awesome.

Lee Bradshaw 35:15

Awesome was that you added like a sound effect Joe

Joe Pomeroy 35:20

Not me

Lee Bradshaw 35:21

better me the sound effect to his podcast that I

Joe Pomeroy 35:25

would like to add be able to add sound effects but hey, alright Lee so how do our listeners get in touch with you if they want to learn how to use video to connect with a simple video off their phone and the right way the ways to do whatever dude you take it, how do they get ahold of you? And what are they gonna do?

Lee Bradshaw 35:42

Yeah, you can get a simple video school dot com it's pretty simple, simple video school.com you can see a I've got a free video training on there that teaches you how to create a more professional looking phone video. That's also at six simple tips. is simple tips calm and also have a video course if you want to go a little more in depth and learn how to do that.

Joe Pomeroy 36:08

Very cool. So lots of opportunity there, especially at a time of social distancing ways to connect with people in positive, healthy ways. And even beyond that, even when this experience is over, and we continue to move forward, have those patterns established, know how to connect with your audience and be confident in it. So hey, I appreciate your time, man.

Lee Bradshaw 36:29

Yeah, man, thank you for having me. I would say one last thing too, as far as the video goes, is remember that people need the message that you have to share. They need you. And that is why video is important. So maybe you've not never been told that. But your message is powerful and important. People need to hear it. Awesome. Thanks, man. Hi, everybody.

Joe Pomeroy 36:53

Thank you for joining us on today's episode. If you found the information helpful, remember to share it with your friends. family, and make sure to subscribe on Apple podcasts or your favorite podcast player. You can find more episodes at forward with Joe dot com. Thank you and we'll see you next time.