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#008 – Life is not about control. It’s about choice.

Imagine sitting at the airport waiting for one of the 140 flights you’ll take that year. You look up to see an old man. His eyes are sunken with exhaustion. His back is bowed by the weight of miles to go before he sleeps.

As he shuffles past, you see his work title on a brochure poking out of his worn leather briefcase. It’s the same title as yours.

Is that the future you want to choose?

Gregory Gray, author of Business Owner Freedom, faced that moment… and he chose a new path. 

It meant letting go of clients, facing uncertainty, and starting from scratch. 

But he put his skills and commitment to use… just like you can.

And now Gregory enjoys the lifestyle he set out to claim after that day in the airport.

And you can learn how to make that same choice.

Tune in to discover…

  • Where you must start regardless of the challenges you are facing.
  • The first step in transitioning to the life you want is as simple as writing a letter.
  • Success can cause you to lose yourself unless you do this today.
  • Tangible results that come from pouring into your family relationships.
  • Family members (and coworkers) process facts differently. Be prepared to communicate to the needs of the individual.
  • These 3 stages are essential to claiming the success and lifestyle you’ve always wanted.

Thank you for listening! Remember, if you enjoyed this episode please share the link on Facebook and Linkedinthank you for your support.

Always Forward,

Joe

Resources Mentioned:

Joe Pomeroy 0:05
Welcome to the Forward with Joe Podcast, where we apply principles of success to all areas of your life so you can win big in your business and with your family. I'm your host, Joe Pomeroy.

Joe Pomeroy 0:25
On the podcast today is Mr. Gregory Gray owner of Gray Solutions and co founder of the Pro Coach company, really what he focuses on is helping you as a business owner to become a dynamic leader and live out your vision and find freedom and your lifestyle. And so here we've got Gregory Gray, how are you?

Gregory Gray 0:45
Doing great, my friend. Good to see you.

Joe Pomeroy 0:47
Good to see you as well. Good to be chatting with you. So now another thing that makes you amazing, Greg is that you've done all these things while being a father of two daughters married for over two decades. And you're you rock a farm.

Gregory Gray 1:00

Yeah, absolutely. We have a blast.

Joe Pomeroy 1:02
Awesome. Yeah, I tell you what if you guys don't know Greg yet, after this, you're gonna want to follow him on Facebook if for no other reason than to get these adorable pictures of lambs and horses and ponies and tiny creatures when they first meet the world.

Gregory Gray 1:18
Absolutely, yes.

Joe Pomeroy 1:20
How have you always had your farm? Is that always been part of your journey?

Gregory Gray 1:23
Well, my family's had the farm for three generations. But me personally, I've had it. We've had it for we resurrected it about four years ago. So in 2015, my dad passed away we took the option of purchasing the farm from my mother, so she could live here and finish her life out here. And she grew up in this house, and it's old house and so my granddad was a full time farmer here and he was a dairy farmer and tobacco and produce beef cattle and all that stuff. And so we're back at it now with beef, cattle, and the lambs.

Joe Pomeroy 1:54
So you're managing to find time to do beef cattle lambs and run a successful business. And help other business owners.

Gregory Gray 2:01
Absolutely. The farms really my it's my out, you know, it's kind of where I go out doors and kind of just let things go and get perspective and and nature does that to me anyway and I've always had hobbies throughout my career, you know, whether it was golf or fishing or whatever it might be. I was a big time fisherman for a long time. And last year, I just realized this is my thing now and so I sold my bass boat. I haven't hit golf balls in four five years, and I just love the farm. It's absolutely a labor of love. It's it's part of me,

Joe Pomeroy 2:29
That's awesome. I like that you talked about having outlets throughout your career. I, somebody asked me not too long ago, like oh, what are your hobbies? And I was trying to think of what my hobbies were. And I don't think that email marketing and copywriting and podcasting, I don't know if those count his hobbies or not

Gregory Gray 2:48
No, no they don't. Not really. Not unless you're doing something else all day long. But so.

Joe Pomeroy 2:55
So how did you come to that realization that you needed to have these outlets like What the farm is for you now?

Gregory Gray 3:02
Well, I think part of his personality, part of it is introspective growth that you go through as you get older and as you try to find what makes you tick and life and so when I was a young kid, something that somebody used to say to me all the time, particularly My dad was, you like to stop and smell the roses, you know, they were kind of ribbing me about it. And that sort of stuck with me. And as I got older, I went no they're right. And so I've always liked planting things and growing things and nurturing things. And in fact, our farm is called nurture farms because I'm a nurturer by nature, so that three times real fast nurture by nature is just it's just became a part of me. And so I would come visit my grandfather when he had this farm. I would haul hay with him or cut the bed, we all those things you do. And it was hard work, but that was like, that was fine. And I grew up in the city. I grew up in Brentwood, Tennessee. So every summer I'd come down and I'd come down as often as I could and it just sort of stuck with me and so I always had this fascination and so as I went to college, actually you probably don't even know this, but I have a BS in agriculture, I was a city kid that went and got a BS in agriculture. I'm actually a horticulturist by trade, because I was fascinated by it. And then I worked in that field for a little while, then I got in manufacturing was there for 20 plus years, you know, and because you have to make an income, and I'd love that to get my master's degree because of that. So it all kind of goes together. So now I'm gonna come back full circle back to the farm, if you will, and able to do my coaching from my office that you see here and, and then still have the farm. And so I can, I can coach and then you know, in the morning or the evening, go out on the farm and do my thing and still do my business during the day too. So it's, it's all kind of, I wish I could have figured this out. 30 years ago, I just did this from the start, but finally got here. And I'm like, this is where I belong. So it's kind of this whole, this whole compilation of things that kind of all came together now. Does that make sense?

Joe Pomeroy 4:46
Yeah, I had no idea that you had a BS in agriculture. I mean, I've only known you as the corporate man, the phenomenal coach. I mean, the So Greg and I used to be in a mastermind group together and that's how I got to know him and his skill set I mean, I've known you to speak all this business wisdom in my life and to help me in what I'm doing and things like that I had no idea that you had that background and it's kind of come full circle like that. Tell us about your journey tell us about kind of this process maybe if there's a specific obstacle or something that really stands out in your journey as you've gone from doing this full circle and gaining all that knowledge and paying the bills and being away from family and with family to where you are now tell us more about that.

Gregory Gray 5:27
Well, the main obstacle is always yourself and you know that that's that's one thing that I will say man in particular, it can happen to women too, but men in particular gets we get hung up our egos get trapped in going out to achieve certain things and certain statuses you know, you want to be director then you want to be VP then you want to be Senior VP and you know, I've been all those things and you know, you run manufacturing plants and run divisions and in new all this stuff that the world would consider super successful, you get trapped in that and that is because we allow ourselves to get trapped in that and one of the things I've learned from all that is you are not your business. This, you're not your career, you're not your job, you're not those things. You know, our purpose is much bigger than that. And so, over time, I've had to unravel those things. And sometimes it was a hard journey to take because, you know, I'm I high D on the disc profile, and I didn't want to give in to things. I want to keep drive drive drive. Right, right. And so along the way, I've learned that my biggest obstacles always been me. I just didn't know it. And so I've talked about blind spots a lot to people, particularly when I do executive coaching. I love executive coaching, it's my favorite thing to do. And the reason is, because I've been there. I know exactly what they're fighting with. I know exactly what their concerns are. They may not specifically but I know in general, what they're coming from and what they're fighting with in this world. And so when we work together, it's always about blindspots, or perspective, or things that you may not really want to change. It's about my life. So, you know, when I left out corporate world in 2010, and I started my own Google, why did you do that or what made you do That was like, well, I knew there was something bigger and better. I just I just run my gamut in corporate. I mean, I could have stayed there and still successful day. But it was it was there's emptiness that hit and I said, Okay, I gotta go do something and but even along the way, I still want that still wasn't perfect. It wasn't just leaving that it was perfect about 2014. I was very successful consulting, and I woke up one day Wait, what am I doing? I was in an airport, I could picture everything about it. I was sitting there with a client right next to me. We were in Dallas, we had been delayed come out of Saskatchewan, Canada, and we were coming back to Nashville. And we were sitting in Dallas, I don't know 930 at night, whatever it was. And I remember this guy walked by me hunchback overhead a leather bound briefcase that looked like it had been through three wars. You know, he's just dragging across the tarmac or not determined but the the baggage claim there and I told my client it was with me. I said, you see that guy? He goes, Yeah, goes, I am not going to be this guy. I will not be this guy. I'm not going to continue dragging through airports. The rest of my career. He goes, Well, what are you going to do? He said, Well, if you don't get an airport, you're not gonna be able to serve me as well. I'll finish out Are contract but I'm just not gonna be this guy. And so I went back and I made a concerted effort to change my business model, which is why I do everything now from office through zoom calls. I've traveled twice this year. That's it. And one was in a plane.

Joe Pomeroy 8:16
How often were you traveling before when you have this epiphany and had that vision of that person that you didn't want to be?

Gregory Gray 8:21
It was a good 80% I was I literally when I had that epiphany that year 2014 from January through August, I was on 140 segments in eight months. Wow. That's up and down right in a plane. You know, it's I was like this This has got to stop. Yeah, I was gold, platinum, whatever on all the airlines and all that guests and I said that my goal is to have zero credibility with the airlines. And now I have none I don't want anybody airlines to know me. I mean, they were literally sending me knighted letters going. Are you okay, where did you go? Because that, you know, people that knew me, literally in airports around the country. I could walk into Dallas or wherever and American Airlines or whoever and they would know me because I've been there so much. I'm like, this is ridiculous. This is insanity. And so I try to help guys get past that because there's a, there's a danger in that and you can lose yourself. And I came very close to losing myself a few times in that process, even though I was very successful by worldly measures I had lost myself.

Joe Pomeroy 9:16
How old were you? Now you've got two daughters. How old were they at this time,

Gregory Gray 9:19
they were junior high and elementary school at the time. And so they were at that point where I needed to really pour into them a lot more. And that was another part of my reasoning was okay, I've got one shot with these gals. And then they're going to grow up and now they're senior in high school. And you know, my oldest daughter, she's very close to me, and my youngest one is too and the eldest was going to pre med next year and she's very solid on where she's going and what she's doing. And I don't think that would be the case. If I didn't spend so much time with them. Of course, my wife does, too. It's both of us. It takes both. You have an absent dad, it does something to you and we can see that and so I just made some decisions and said okay, it may hurt income and it may hurt status. All those things for a while, but you know, it all comes back. And now things are better than ever. Because now, when they come home from school, I'm here. Now my door shut. They don't come in and interrupt me because I could be on a call like this, but they know I'm here. Yeah, my wife made the comment to me a few weeks ago, she's you know, it's just because she teaches she's like, it's so nice to know that you're always there when I come home. She just said that out of the blue. I was like, Wow, that was a good decision I made several years ago, you know? Yeah. It's immeasurable. It's a lifestyle stick.

Joe Pomeroy 10:26
Yeah, that's fantastic. I mean, you're talking about being on the road 80% of the time, while you've got two girls, one in junior high one in elementary, and making a decision that has really impacted your relationship with your entire family. So this is interesting. So now I know vision. Having vision and direction is a big is a founding principle of what you teach. Yes. And it's interesting to me because I didn't know before the catalyst that you had of seeing that gentleman and carrying his multi war leather luggage bag to the airport hunched over. I mean, That's very visual, you're painting a very visual picture of what you did not want to be. Yes. And now you're describing your relationship with your daughters and something your wife just told you. And it's, that's the vision of what you do want to be. So how do you how do you make that transition?

Gregory Gray 11:17
Well, first thing is you just clean slate, it's okay. The slate was clean and money wasn't an issue and you know, status and ego and all these things, what would I want my life to look like? What lifestyle do I want, if you know the ship, but I had a book just came out December. The book is business owner freedoms, the title of it. And in the first two chapters, I really walk you through the process I went through to get there. And it's basically I said, Okay, I'm going to create my eulogy. And I'm gonna make that eulogy come to pass and I have 10 years to create the first user who's like, hey, do you use if you died today? What would you be? A lot of been that guy with a briefcase right? Now my eulogy is okay. 10 years later, what's it gonna look like? And so I did that and I'm making that second eulogy. The one I really want to happen come to pass. So I did some crazy things like got rid of some clients that Were a corporate that might want me to fly. And I said, I'm done with that. And then other things I did was okay, let's go get some different type of classes, restructure my business, I had to get very creative. And I wrote all that down and got very specific and then just drove towards. I'm a driver by nature. So I drove that was my style drive towards it. But yeah, so you have to figure out your style, you have to figure out lifestyle, you won't forget what your family was, I had to talk to my family about say, hey, look, we're gonna have to step back for a little bit, because there's going to be an income collapse for a minute, and it's gonna take off again, but you know, and I had to go move from fear to faith to make that happen, because it's not a it's not a guarantee. So I had to go out there and make it happen.

Joe Pomeroy 12:33
So you mentioned something that's interesting in that process of driving towards that making that happen. You had clients that I mean, if I if I heard you, right, it's Hey, look, if you want to keep us as a client, you must travel. And you have to be willing to let go of that.

Gregory Gray 12:47
Yeah, absolutely. I had my largest client was in California. I mean, you're talking significant income. I had multiple clients, but, but it was a bit it was one of those go, Oh, really, I'm gonna lose that. Because if I You know, if it had not been a an epiphany ahead or specific action I was trying to take it was just something that you know would have happened, I'd have been like, Oh my goodness, save this client, all that, you know, it'd been that kind of it was that big of a client. It was somebody that was that important. And I enjoyed working with them and all those things had been with them two and a half years, I just made a resolution to myself, this is resolute I'm gonna make this change. I called the guy we tried to walk through and say, Hey, I can do some stuff remotely that he thought about, he said, Nope, I'm not gonna accept that. I said, Okay, then I have to let you go. So there was a value set that I had to create. So we talked about business owners create their vision, their mission and our values. The vision I had was clear, this is where I'm going what what is my mission that was very clear than my values to get there. So the vision is the way you're going the mission is why you're doing it, which was around my family and my business. And then the the values are, how you're going to do it, what are my values to get there? And what he wanted me to do and my values that I created it said, This is what I'm gonna do, did not mesh. So I said ok You have to go. So I'm scrambling to find, you know, more income. And guess what now I'm working with all clients that that fit my lifestyle and I absolutely love what I'm doing. If you never make that step, you never step over that, that gap you never get there. So you have to at some point, you have to make that change, right? It's not, well, let's go get all these new clients and then let my old ones go. I mean, that sounds great. But there's not enough time in the data to do all that. Yeah, I can't do it. So I just had to go in faith and say, Okay, I'm taking this step, and it will work out. And it's better now than it's ever been. I mean, it's, it's fantastic. I'm working less hours per week than I've ever worked. And another another part of my vision was to have Friday's off so I don't work Fridays. So I'm working Monday through Thursday, and enjoying it much more and getting a lot more stuff done to at the same time.

Joe Pomeroy 14:49
And you don't know anybody at the airport.

Gregory Gray 14:51
No, I haven't been airport since Gosh. Why I said I said twice this year, it was actually twice last year I travel so I've been to the airport since a year ago this month. I mean, it's it's aggressive. It's just like, where for me, my wife was used to me, you know, going all over the place. Even when I was in the corporate world. I was traveling all the time. And then I got consulting, and you had to travel all the time. It's like, it's what I did. I did you know, I mean, somebody asked me that the other day. They said, Well, you know, how many states you've been to? I said, I've been to many including the state of confusion. Because when you're traveling like that, you know, I'm the only one I haven't been to Alaska on business. That's the only one I haven't been to on business is Alaska.

Joe Pomeroy 15:26
That kind of feels like you had to find a client up there. And you know, to say, Hey, this is going to be a one time deal. And we're going to talk for like an hour.

Gregory Gray 15:35
Now, what's funny when I made that 50 Well, I had one I had one lined up right before I made that change, and it kind of fell through because of that change. You know, it, maybe I should have done that first. Then I went, no It doesn't matter. It doesn't matter. at the end of the day. It doesn't matter. I'll go up there and go fishing or something sometime and you know, check that one off. So yeah,

Joe Pomeroy 15:53
well, I love what you shared because, I mean, my big thing is taking business principles and showing And how when you apply them the right way, you can win with your family as well and heal relationships. Yes, and what you're talking about these core business principles that you consult on and work with people to develop to gain business freedom, those are at the heart of what I teach to apply to the family. Yes. First thing is to look forward have that vision, what do I want my family relationships to look like? What do I want my marriage, my things with my kids? How do I want that to look like? And then we look back at the past and we do a SWOT analysis and say, okay, where am I at? And then from there to bridge that gap, we establish core values. I mean, those are the principles that I'm talking about taking from business to apply to family. And that's what you're teaching in business to business owners to get business freedom, and exactly what you've applied in your life. So this is, this is so beautiful, I love this. This is fantastic. Like, I'm so excited. I knew about the vision part. I didn't know about all this other stuff. And well, the reason why this is

Gregory Gray 16:57
so I mean the reason why it's Because we're talking about basic, timeless principles, yeah, when you take basic premise principles and apply them to business life or whatever you want, but they're all gonna make sense. And then some people say, let's go even further, okay? There are biblical principles or their prophetic principle, whatever you want to say. So if they're timeless, and they're principles, they're always going to apply. They're always gonna apply to something that you're working on.

Joe Pomeroy 17:18
Yes, you are speaking my language. So you've had this transition, you've had this journey. Now, you mentioned you brought your family in on it, because you want to talk about, hey, we're going to have to draw we're going to things are going to get tighter, there's going to be a squeeze, you're going to feel that. What was your family's response? Were you worried about what they'd say? They say no data where you like the lifestyle we have today. Tell me about that. Tell me about that conversation. How'd that come up?

Gregory Gray 17:42
Well, my wife on the disc profiles an SC so SC's want nothing but security. They want no conflict and all security. So I knew to her it was gonna be like a gut check. into her credit. Her name's Kim. I said Kim, this is what I want to do. She's like, so you're going to resign your job. I said, Yeah, I'm gonna resign my job. I'm gonna take this leap of faith. And she said, I'm all for you. She said, I trust whatever you've never done anything that was not trustworthy. Therefore I trust you in this. And I went, Okay. I thought she would, you know, I think she her body language was telling me it was a little more than that, but she she meant it but she watched closely for a while, you know, to make sure things were okay and she realized things were okay and I showed her the bank account we head out so it gave her some some some space there to go. Okay, we're okay for a while. I'll never forget the first time when I started getting checks in the mail. And it was after church one Sunday, we were driving back in Hendersonville, Tennessee. We were driving back through town, so I need to stop at the post office real quick shows on Sunday so that's the Post Office Box thing I go in anytime you look at the check, there was a couple of checks in there they were pretty decent sums from consulting and and I'm just gonna lay them there between us on the in the car, you know, they're in the between our seats and she kind of just come pick it over him. She can't pick one up. Look him. She goes, Well, I like this consulting stuff. Can you believe people are actually paying me to tell them things she chooses. It's crazy. This is crazy. So the Epiphany, in her mind went, boom. And she went, Oh, this is a real deal. This is not just some pie. This is real. Right? And then when I had a client, you know, started having me fly here and fly there and doing all these things. And I mean, it was international too. I mean, I had people I've coached in Brazil and Netherlands and all over, she's like, This is crazy. And then she was like, Okay, I believe it, you know, and so, yeah, we never looked back to that point. So

Joe Pomeroy 19:38
That's awesome. That's fantastic. And what about your daughter's tell? How did you go? Because I think sometimes what happens as business owners or just in family, if there's a relationship that's struggling, there's this idea that, well, I've kind of already screwed that up. You know, how do I now fix this to make that right? So how did you work that transition with your daughters

Gregory Gray 19:59
My daughter's are both different, even though they're close in age, they're just 21 months apart, but my oldest daughter is much of a processor. So she would say, why this and why that and explain this. And so I had to just go through a lot of details with her and explained basically to tell her my business model, and she felt like, she could get her mind around it. And she went, Okay, this is Yeah, I think you're doing the right thing to add. I was like, Well, thank you, honey. I mean, here she is, you know, young girl, but that's just the way she is. She's She's detail analytical processor. My youngest daughter is more about does it feel good? Or, you know, does it make you happy and all those, she's like, Hey, if you're gonna be happy, then things good. And she's all done in 30 seconds, you know, they never felt the dent. They never saw me stress or worry, I made sure you know that I didn't do any of that front of them and, and they see me as a worker, they know I'm gonna work harder now. They know that I'm gonna take care of them. And so I think having that base of knowing that, you know, dad's for us, he's gonna take care of us. He's, he's our protector. He's gonna, you know, be there for us and, and he actually will be here more often. Because you'll be home more, once I made that transition. They were like, Okay, this is this is gonna be a good thing. It'd be interesting to interview them and ask them that question. And they probably like, yeah, no big deal, you know, because it really didn't impact them in a negative way in any way. My effect is, is interesting when I first was not traveling a lot. And I would show up to ballgames and things that I would miss before, then they that that was the gold for them wasn't the money. It was the fact that I'm there for everything or, you know, my senior in high school, she was playing softball, and so I was able to go to games in the middle of day, like no other dads there hardly. It was like a completely switched lifestyle. And I felt free is the way into because I'm like, This is crazy. I mean, this is wonderful, you know, and so it worked out for everybody. And I think you know, it allowed me to do the fun because when you're traveling you can't do a farmer. So let me do more stuff on the farm. Like I went out this morning and checked on the baby lamb grab it, we're having lambing season right now where when babies come out somebody Baby lambs are coming and the cows have babies right now. And so I can go check on them and make sure everything's good. And it just allows me to do things like that, that you take for granted when you're not able to do. You don't realize what you're missing. And it's just a pleasure because it's it's gratifying to me as a person. So then I'm a better coach and a better educator because of that.

Joe Pomeroy 22:20
I love that. Now, if I'm reading between the lines in your story, right, I mean, there really was no hesitation on your daughter's parts. It was essentially okay dad's been traveling hasn't been around I'm kind of developing a bit of distance between him to now dad's home and he's at the games and they're just absorbing it. They're loving it. I mean, is that it accurate?

Gregory Gray 22:39
is very accurate. My youngest daughter's like, she's even one as I am. She's like, well, it's about time. You know, her name Sadie and Sadie will just tell me straight up what she thinks Matter of fact, she's wanting to be a psychologist, I suppose perfect because you're that person. And so she's you know, she didn't have pain last night. She's like, What's about time it is of course it makes sense. Of course you want to be here with our stuff, you know? I mean, of course she does. Yeah. So she's all in.

Joe Pomeroy 23:05
That's exciting. Yeah. I mean, I'd really, anytime somebody's worried about will have I have I missed that chance have I have I missed the boat? Have I lost the opportunity? I mean, no, I kids are so resilient, and they want those relationships. And so really, it's just a matter of doing what you did where you made that commitment you made that resolution said, No, this is what I want to do. I'm going to be open and I get to talk to my wife about it. I'm going to talk to my daughters about it, and we're going to move forward so that I can have these relationships. Yeah, no hesitation. I love that. So tell me tell me more about your book that you know, you just launched this in December 2019. Your book came out?

Gregory Gray 23:44
Correct. It's called business owner freedom, which is the same title of my podcast business owner freedom site, same title as the website business owner freedom. So that's what we're all about. It's a book that really talks about what we're talking about. It's like, are you really in the right business for you have you built the right lifestyle and it takes that part for the first three parts to it. The first part is all about that, you know, you matched up with the right business. The second part is all about people processes, and of course planning, you know, strategic planning, and how to get the business right. And then the last part is all about, you know, making it a more of a sustainable business. So it kind of takes you through the whole genre of things. And of course, when we coach people, we dig in on whatever they need, but the book kind of gives you an overall view of all the different things that you really need to know. Then tell you you know, how to incorporate all that stuff. It's not that detailed, it's just more of here's where you get your mindset around, here's the things you're going to have to do to be a good leader and build the right culture and really support the lifestyle you want because you can go out and create a business and think you want the lifestyle The next thing you know you're working 70 hours a week and you're consumed and overwhelmed. And and that's the people I'm helping because they call me up man, look, I got a business but I'm just working my tail off. This is worse than the job I had. What am I doing? Yeah. Or they get to the point where their business has grown so much that it's bigger than what they know how to manage So there we go, okay let's teach you how to be the leader in your business and teach you how to be that true owner and then become a CEO of your business so you can step out and not work hand in hand everyday you can run your business not let it run you that's the premise of the book is about how do you go through that journey? And so it's it's fun to write let me get out of my head and and I have people every day send me a little notes a man, this is so good. I really like this, I'll circle something, take a picture and send it to me, you know, or whatever. It's just fun to see. It's just want to see people reading something that you actually wrote and I wish I had a way to send this to my English teacher in high school, she wouldn't believe it.

Joe Pomeroy 25:39
So what stage in my business? If I'm a business owner, is there a particular stage a particular level of growth or income revenue, whatever, at what point should I start implementing the principles you teach in your book,

Gregory Gray 25:52
when you are ready to go from the technician, in other words, doing it all to become that owner. So the technician level is less Just use let's just use a plumber, for example. So, technician level of a plumber, he's out plumbing or she's out plumbing, they know how to plumb so they go start plumbing. And then they may hire a couple of people and they're all out plumbing together. The next level is the ownership level when you go from doing the work to dictating the work, so you start dictating to others, okay, this is what we need to get done. This is how we need to do it. So you don't have to be on the job necessary every day, but you're still dictating, you're still, they need your direction, they need to, you know, have somebody telling them what to do. That's the owner level. But as an owner, you're starting to put in systems and processes and things okay, let's start systematizing the business a little bit, which helps set you up for the next level, which is the CEO level CEO levels where you delegate, so you delegate to somebody, hey, operations manager, you got operations Go, go take it, you know, now you still oversee them, but now they're running it for you. So you're not even doing every day to day you know, you may have a general manager for your business that's actually running your business, your CEO looking at strategy, looking forward, looking outward. I'm getting it very simplistic, but those, there's many sub levels of those stages. But the simple stages are technician, owner and the CEO. where most people get hung up is between that either technician or visual learner to CEO phase, a lot of people just stop it owner. And they say, Hey, I just want to dictate, I just want to run this small company have 10 people tell them what to do. And that's it. And that's fine if that's where you want to be. But let's make it as efficient as possible. Let's make it as effective as possible and make you as much profit as you can out of that level. So you can have a lifestyle you want. Some people just want that. That's okay. Other people's like, man, I want to be hands off, I don't want to get to where I'm only working five hours, eight hours a week as a CEO and I come into all the streets teaching stuff, the general managers running the business, we can work with that too. It's a whole different skill set, different leadership, different tool belt that you have to wear. So let's find out which one of those you want to grow to. And you know, I'm working with several owners right now that are well into the CEO phase. And they're trying to take it even to the next level. So there's several levels and CFOs are trying to take it to that level where they're almost a board of directors running their business. And there's other people running the business, which is really fun phase if you want to get that means you have to have a pretty good sized business to do that. But

Joe Pomeroy 28:15
let's say somebody wants to transition from being the technician to being the business owner, and then up to the CEO. So there's these different levels for them to transition through, let's say, let's make the first assumption they want to transition to the next level. What keeps them from transitioning is Is it fear based? Is it knowledge base? Is it? What do you see

Gregory Gray 28:36
a couple things. It could be a skill set, not knowing how to manage people, you don't really know how to dictate work to others in a proper way where they feel responsible and accountable for what they gotta do. And so, you know, having to live every day with technicians still under the house with them plumbing, you know, there's yet he's got two side gigs and he's under there with them, because he doesn't really know how to go take it to the level where he can not know Be there all day and get the job done. But it usually goes down to systems and processes. If you're not able to systematize the work, then you're going to get stuck in the technician phase, you have to start systematizing to get to that interface, because those people have to know, okay, he or she's not here, what do I do? Right? How do we get this done? And it takes some skill to do that. It's nothing extraordinary. But most of anything, it's willpower, mindset and desire to do it. I mean, you have to make a decision, okay, I want to put the effort in and do this, it's easy to say, Well, I'm just gonna go in here and plumps more and that way I can make money because where we actually make I'm making income versus this is work that doesn't actually directly make you income today, but it's setting you up for a much better tomorrow. Right? Some people just aren't willing to do that. They just can't see past their nose, really, they can't see out that far. And so they just are unwilling to do that. And so they choose not to do that. So it's a choice and it's a mindset game.

Joe Pomeroy 28:48
So for all of our business owners out there who are ready and wants to move to the next level. And maybe they're just lacking the knowledge or the systems or how do we create those systems? How can they get in touch with you to start developing that move to the next level? Whether it's business owner or CEO?

Gregory Gray 30:11
Yeah, I've got a business owner freedom calm. And that's how you can reach us. We have a couple of ways you can work. We've got masterminds, which is a nice way to connect with other business owners and get into a mastermind and we talk about these things in those masterminds. And, and the good thing about a mastermind is you can learn from other people so you can hear their mistakes and things and they can they can work with yours too. That's one level. The other level is one on one coaching, which is obviously much more dynamic and specific and very pinpoint and we get into the meat potatoes we have a system that we've created that is proprietary four steps to business freedom and we take you through multi modules and we make sure all these things are in place for your business. And it will literally take you if you follow this path. It will take you from a technician to an owner without any question and then when you You get to the owner level, if you want to go to the next level, then we have executive coaching takes you from the owner level to the CEO level, because that's where you're going to start learning leadership skills and strategic thinking and those kind of things. So that's the path

Joe Pomeroy 31:12
Love it. And it all starts at business owner freedom calm.

Gregory Gray 31:16
Yes, it does. Absolutely.

Joe Pomeroy 31:18
Now you've got a gift for our listeners. Is that right?

Gregory Gray 31:20
I do.

Joe Pomeroy 31:21
That the business owner freedom comm slash vision story.

Gregory Gray 31:25
Yes, yes, yes, slash vision story. So if you go there, when we talk about the vision store being the very first thing, we will not work with a client without doing a vision story, because we don't have any clue where they want to go. And they don't either. And so what we've put together is a course a simple course on getting your vision story done. It's all you got to do is go in there and follow this course and literally, it'll just follow it simply you'll have your vision story done and you're ready to go with that. Get your vision story down, you have your wear and and then if you don't have a mission statement and values, then they just aren't working. that path and they all put together it's powerful

Joe Pomeroy 32:04
Everybody. I've known Greg for a couple years now I believe

Gregory Gray 32:09
At least a couple maybe several now maybe three years. Time is flying by.

Joe Pomeroy 32:13
Yes sir. And if there's one thing that I could say about Greg is he is deserving of every bit of trust I've ever given him. And so if you find yourself ready to go to that next level within your business, then I couldn't recommend somebody more highly than Greg. So go check them out a business owner freedom comm slash vision story to get your free gift and free masterclass on constructing your vision story. And then also hit him up a business owner freedom calm, lots of ways to get in touch with with Greg, thank you so much, Greg, for being on the show. I appreciate your time. Anything else you want to close out finish up the same or sharing with us first,

Gregory Gray 32:52
First of all say it's my pleasure and you've been too kind and the only thing I would say is whatever you are facing whatever you're trying Do start with yourself. We always look outward. Start outward, the secrets are within you. And it's kind of seems hokey to say that, but it's true. The purpose that you want to go after in life, the legacy you want to leave the lifestyle you want. It's all within you just do some introspective work. It's It's hard work at times, but it's worth every bit of energy and time you put into it. I love it.

Joe Pomeroy 33:24
I love it. Very wise words. Thanks so much, Greg,

Gregory Gray 33:27
Thank you.

Joe Pomeroy 33:33
Thank you for joining us on today's episode. If we found the information helpful, remember to share it with your friends and family. And make sure to subscribe on Apple podcast or your favorite podcast player. You can find more episodes at forwardwithjoe.com Thank you and we'll see you next time.