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#011 – Facing challenges outside our control is part of life.

Imagine owning a travel agency and facing a worldwide pandemic that has closed borders and brought travel to a near screeching halt.

From booming business to worldwide travel bans, entrepreneur Victoria Hardison-Sterry doesn’t need to imagine what that would feel like. She’s living it.


As a former Disney Director, Victoria had the backing of a large corporation during previous challenges such as September 11 or the crash of 2008.

But now, just 2 years into her travel agency, she finds herself navigating troubled waters alone


Learn how Victoria is not only staying afloat but increasing her influence and building her business. Even when every rational reason says she should be failing.


Tune in to discover…

  • How you must treat every client interaction… especially in the digital age.
  • Disney tells employees to “Cross the River of Trust.” but what does that mean for you?
  • How to create loyal, raving fans even as business hits a brick wall you can’t control.
  • Who do you think you are to follow your dreams? Victoria tells you exactly how to answer that question.
  • The critical way to measure business success beyond financial outcomes
  • Knowing your “why” doesn’t bring you a paycheck. But it will do this.
  • How to keep moving forward every day, regardless of what’s happening around you
  • The right way to be an advocate for your clients and your family

Thank you for listening! Remember, if you enjoyed this episode please share the link on Facebook and Linkedinthank you for your support.


Always Forward,


Resources Mentioned:

Joe Pomeroy 0:05

Welcome to the Forward with Joe Podcast, where we apply principles of success in all areas of your life. So you can win big in your business with your family. I'm your host, Joe Pomeroy

Joe Pomeroy 0:19

Hey everybody, welcome to today's episode of the Forward with Joe podcast. I'm so excited to have Victoria Hardison-Sterry with us. You know what, Victoria, why don't you introduce yourself? There's a lot of awesome things going on with you and tell us who you are and why our listeners should be excited to hear from you today.

Victoria Hardison-Sterry 0:40

Absolutely. Hello, everyone. I'm Victoria Hardison-Sterry. I'm the owner of luxury edition travel based out of celebration, Florida. And I am joining Joe today because with so much going on in our world with COVID-19 and Coronavirus, that when anyone hears your travel agent, they go ooh, are you okay? How's it going? So we thought that with today we could talk about what has been going on in the travel industry. But not only that, how it's affecting us here at home, affecting me as an entrepreneur, affecting me as a wife, as a mom, as a businesswoman, and all the different things happening and how we are finding our new norm and our sanity during this time.

Joe Pomeroy 1:24

Fantastic. You bring up some interesting points, because there are some companies that are not impacted at all by this. And those are probably on the very few list. And there's some companies that have businesses that are being impacted to one degree or another, but they're managing and you have a business as a travel agent that is radically impacted by the circumstances completely outside of your control. So tell us a little about how things were going prior to the pandemic, what happened when the pandemic hit and things that you're doing to adjust

Victoria Hardison-Sterry 1:56


Joe Pomeroy 1:57

There's a lot right there for you have fun.

Victoria Hardison-Sterry 1:59

That's okay. So my business has been around less than two years. But prior to that I was director of sales at Walt Disney World in the association corporate convention business. So I've been to rodeos like this in the past, whether it was September 11, or whether it was the crash of 2008. We quickly learned then as a corporate girl working, how to adjust and what to do in times like that. But now owning my own business, I needed to take the skills and strengths that I learned from those times and apply them to my own personal business. One of the things that makes the travel agencies unique is even though this had been coming, you know, in February to the United States travel agents had already been dealing with this for months, whether it was people who had trips that were planned to China or people who are returning home and should they go to Italy for spring break, should they not they were planning on it. All of that was starting to happen. So it was something for us that we had already been pretty well into It and at that point, what makes it unique is we still didn't know what we were dealing with. Prior to this travel was one of the biggest industries that was increasing in profit during this time. It was booming. I mean, it was the true Word of the booming business. We were bringing on new ships, Virgin Atlantic was coming on board. I mean, everything was happening. And so for one of the first cases that really affected the United States to be on a cruise ship really did change the perspective and change how people were viewing things. Then it came into whether we should travel spring break or not, and then moving into traveling summer so business was great, but then it did come started off as a trickle that then came to a screeching halt as to what people were viewing on how they would travel in the future. If you were planning Italy in the summer, you heard about everything going on in Italy. Do we still go to Italy? Will it be safe this summer? Will it be over then Will that still be going? What are we looking at?

Joe Pomeroy 4:02

Question? So as you talk about businesses booming, and then it's kind of slows a little bit and then boom, you hit a wall? Yeah. Can you give us some specific numbers like you have a goal set for 2020? And where were you at with that goal? Give us some specifics. When you talk about businesses booming, what did that look like for you and your company?

Victoria Hardison-Sterry 4:19

So for my company coming from sales, I definitely have a goal. And I was pacing for 2020 to be 135% of that goal. Wow. And my I'm a pretty aggressive sales goal setter, so I was pacing to be 135%. And that was as of February 28. And then by March 16, I was at 8%. Wow. So in those two weeks, people had canceled their trips, or they had postponed to 21. And I think the weirdest part about it was as you speak to the clients, it was the right thing to do. It wasn't even something that you could get upset about or wondering why it was happening or what you should do to fix it. You didn't want your guests traveling, it wasn't the right thing. The right thing to do is stay at home right now. So it was a very weird dynamic that as your business was going away, you couldn't even blame yourself.

Joe Pomeroy 5:11

Yeah, I that really is a screeching halt, you're you said was it 130 or 135% 135. And it goes from being on pace for that to just make a crash down to 8% of your goal. I mean, that that really is hitting a wall that really is a screeching halt. And you mentioned something about putting your clients and customers first and, and I am curious about that, because I know, I know of a specific situation where someone that puts on a live event, they had reserved a hotel and you know, conference center and done all that for their live event. And it was going to be in California and there were certain rules and guidelines put in as to what the hotels had to do to reimburse, and it was just outside of that scope. Now the event had to be canceled anyway, but now they're finding themselves in a difficult battle with this hotel because it was An $80,000 investment that the hotel is doesn't want to refund. And I thought I said, you know, that's really interesting because that hotel will never get that person's business again. And if the individual talks to others that put on live events, I mean, Southern California is a great place to put on live events and but they're never going to get that business again. And so where do you find that balance between Hey, I need to take care of myself, and yet have these clients like what's your philosophy that's helped bring you through this?

Victoria Hardison-Sterry 6:27

Yeah, there's a lot of learning through it. Because at first you honestly didn't know if what you were doing was the right thing to do. I'll give an example. We had two families that were wanting to do a cruise they were going to do the brine in April, and they said you know what, we just don't feel safe. We're going to go ahead and cancel the cruise. So immediately I went to cancel the cruise. That's what they wanted. right thing to do. Let's do it. And at the time, the cruise line was offering 100% of any monies paid to a future cruise, if it took place before December 31 of 21, then that Cruise Line actually had to cancel the cruise. And so for anybody who hadn't canceled yet, they gave 125% credit, oh, as a travel agent, I felt like I left down my clients because if I had told them to hold on, they would have gotten 125% credit, but instead in a reaction to do at the moment what I thought was right, they only got 100% credit, it's still a good story. They got their money, they're going to be able to do anything they want in the future, but it was learning through the process. Now my next person who called that wanted to cancel their cruise I said, Wait, let's just wait and see because I think I could get you more money. And sure enough, we did. I currently have one like that that I'm holding out that's supposed to cruise in Hawaii at the end of May. They could cancel right now and get 100% cruise credit, but we don't know what that cruise line will do at the end of May. So we're holding on and almost waiting to see what's the right thing to do by the guest at the end of the day, even though we all work digitally, and especially right now, as we're all working from home, you have to treat every interaction as if you were looking that person in the eye. And as if that's the way that you want it to be treated. And I think that's something we've had to remember through every interaction. And in some cases, we weren't able to get any money back. It's a hard place to be in because travel agents don't make the policies, they honor them for that company. And whether I agreed or didn't agree, I really didn't have a say. And so in the end, it's showing empathy. It's one of those phrases that we've used at Disney was called crossing the river of trust. It's letting your client know that I am here with you and I will always be doing what I can in your best interest to represent you the best I can.

Joe Pomeroy 8:48

I like that. Whenever I think of empathy, I think of putting myself in the other person's shoes and trying to feel and experience as though they would feel and then the idea of how would you like to be treated in that situation? I think as we do that in business, I don't. I mean, I can't think of a situation right now where that where that goes wrong, right? That to me is how you create loyal raving fans, that's me is how you continue to build your business. If I, if I consistently treat you how I want to be treated, even in a situation where it might negatively impact me as the as the business owner, I'm going to generate loyalty and that will continue to come back. Now have you seen some of that loyalty develop in your customers as you've been going through all this?

Victoria Hardison-Sterry 9:31

I have, I have and what's been interesting is the loyalty has even gone further than the business or before I was booking a vacation for a couple and their two kids. After that you call and you check on your guests and your clients and say, how are you doing? I know we didn't get to go away for spring break. How did the kids take it? You'd be almost become an extended member of the family. You learn how everybody's doing you learn how difficult online schooling is those types of things. And it really shows a genuine interest in your guests. This is more than just me booking your business. And so as a result, 21 is looking great 21 looks to have solid business and we'll move forward and just get through this difficult season. And that's where we're seeing the return come back. It's also seen a chance for trust that we're building. So when I say to a guest, I don't think we should cancel the right now let's wait. You also have to explain this is what we're gambling. But this is why I'm making this proposal. In the end. It's your decision. It's not mine, and I'm here. That's why I'm here. I'm here to offer advice. The other perk of it is that people saw travel agents and travel advisors more valuable than ever. People were waiting on the phone two three hours online to change their cruises. Or they would call me and say I know I didn't book my cruise with you. But how do I get through and talk to somebody all of a sudden it also increased the bounds of what a travel advisor could bring.

Joe Pomeroy 10:58

That's very cool. You talked about as an entrepreneur, your business is new two years. I'm curious because you said something earlier, you were with Disney. And they're a global powerhouse, very, very strong. So you hit these issues with 2001 and then in 2008, and you have that corporate backing that corporate strength. But here you are now facing a new external challenge that you can't control and you're on your own. How's that been different for you? What's that look like for you?

Victoria Hardison-Sterry 11:30

There's a different sense of responsibility. When you go out to take the risks to be an entrepreneur. Even as fortunate as I was with my family, my husband, my children's hundred percent backing, they supported it, they were excited. We discussed it, you know, had the good old family meeting. This is what mom's doing and all of that, and I was so blessed to have that, that that almost flipped the coin on its side that I carry twice as much weight and twice as much responsibility because the last thing I ever wanted to do was bring hardship to my family. You know, it's different as you become an entrepreneur, especially going from corporate to entrepreneur, you have to kind of learn to get used to yourself in your own skin. What was super comfortable at Disney was uncomfortable for me personally, because I knew this was something that I needed to do. But I never went to work going, I absolutely hate it here. I don't want to do this. This was just a new chapter for us. So then we move on. And in this case, for the pandemic happens her multiple nights that I went to bed with an insane amount of guilt that said, Who did I think I was that I could follow my dreams. My husband actually still works for the company. And he was getting a paycheck still coming in. And I would go to bed thinking if I had only stayed What was I thinking I could have had that paycheck to Why did I do this to my family, and I broke down and cried and talked to my husband about it and he said, You're forgetting the fact of how happy you were you forgetting the fact of what you brought to the family of how happy the kids were, the kids are able to be in more activities during the school year because you can adjust your schedule to be there, you're forgetting then everything that isn't financial, that you brought as well. So it really took and I would be lying if I say still don't go there today. I really have to pull myself out of it and say, okay, it was the right thing. This will turn people will travel again, I am doing what I thought was best for the family. There is stuff on the books for 21 even stuff over Christmas of 20 it's gonna be okay. But bringing yourself to that mental place, filling yourself with gratitude, waking up in the morning and saying these are the things that happened yesterday that I'm thankful for. And they can't be real big like, I'm so thankful I have a family. They need to be they need to be the little stuff like my daughter told the stupidest joke ever and We all just looked at her and then we left at that moment instead of her job. Yeah, I mean, that's what we have right now to be thankful for, you know, my sister, her husband's in the military, he was supposed to come home in March. And now it looks like he won't even be home till after June. My gratitude today was that I'm able to be quarantine with my husband and children that I get this time in my house where my brother in law, he's missing that and he doesn't have that on his gratitude. So it is the simplest of things that finding gratitude brings us through these tough moments

Joe Pomeroy 14:35

Love that. Now, I want to play devil's advocate for just a little bit on that. I'm a firm believer that gratitude is a great antidote for guilt. And that's if I can play devil's advocate, I can look at go Well, great. That makes us feel good and we feel better. But that hasn't changed the paycheck that hasn't changed the fact that you know, your husband's bringing in the check and you're not Yeah, so really, it's a long term. Play. It's a short term solution for those emotions to get to the long term play. How? And I'm asking because I've gone through this as an entrepreneur as well, where there's the pressure, there's the unknown, the uncertainty, and I create a system to be able to move past that. But then there, it's like, it starts to dig deeper. Yes. So forgive me for being devil's advocate. But

Victoria Hardison-Sterry 15:22

No, let's do it. I think basically what you're saying it's okay to feel the feels. But then at some point, we have to find what strengths and what we have in our toolbox to get us out of that place. Because Yeah, that's what it is. It's very easy to go down the road and to almost get yourself into a depression. You know, it's as simple as things I've learned that if I get out and go for a walk, if I turn up the music are allowed if one of my favorite things is getting in my truck, and singing Bon Jovi or Aerosmith at the absolute top of my lungs. It's those moments that have to pull me out to refocus So when there isn't a paycheck, and when there isn't that moment, you do have to refocus and go, what are we going to do today to turn it? So for something like this doing a podcast with you was something that is able to get my company's name out, it's able to help others, which is something that I truly enjoy doing. It doesn't cost me anything. It's not costing to talk to you. But yeah, I am able to go ahead and contribute to my business contribute to others, which is why I got into this business to begin with. You know, everybody asks why I left Disney and the truth was, I had taken my children on a river cruise when they were six and eight, and watching them interact with other people who they couldn't speak the same language with watching my son at the time six years old play ball in a Christmas market with the boy who they had no communication except their actual actions, their physical communication, watching that I can remember thinking if I could give that to others, that is why I'm doing what I'm doing. And the same applies now in these hard times you have to be creative and get back to the root of why it is I'm doing what I'm doing and pivot. If you can pivot some, you may make a U turn and come back to where you weren't may take you on a whole new roads you never even dreamed. But I think those times Yes. And that doesn't create any more money. I will, you know, candy coat this. Oh, and because of it, I think it's not, but it is definitely laying a stronger foundation for the future. And as long as I could go to bed at night and know that is what I'm doing to make a difference today and I did something that is what I had to hang my hat on.

Joe Pomeroy 17:43

That's powerful. And I wasn't quite sure where it was going to go because sometimes I ask a question and I'm like, I think I already have the answer. Hopefully it'll bring bring it to that. But I really didn't know where that answer like I didn't have this idea of my own and was just curious to hear what you said. As you talked there were two things that came up. Emotions are risky things in business. Yeah. If they're negative emotions and they can they pull us down. And they can bring us to a point if we're not mindful if we're not intentional if we're not careful. They bring us to a point of inaction. Yes, of what's the point? I made a mistake. What am I doing? Who am I that I thought I could do this? On the flip side? If we say, you know what, no, I know, I was guided to do this. I know I'm doing the right thing and whatever. And we bring on these feel good emotions. I've had times where I'm like, Oh, I feel good. Now. I just, I just want to go get my family a hug. And I go, and I give them hugs. And I'm like this, I'm an entrepreneur so that I can have flexible time with my family. So let's go do something and that's still in action towards the business. I mean, yes, it's positive. It's time with my family. But, I mean, there's, if I had commitments to do that day, and I'm now avoiding them, because I've got this, you know, emotional buzz of goodness, it's still inaction. So it's almost like You said you have to feel the feels, go ahead and acknowledge those emotions and get to a place where you can use that to take action. And then you spoke to the second part of that, okay, well, where is that emotion? How do I find that emotion that leads me to action? And that's what you spoke to about your why, you know, you're on that river cruise and you're having these moments watching your children experience these cultures and connect with others. And it's like, I want to give that to others. And that why that why is not what brings the paycheck that why is what brings the action, and then the action leads to the results. Yeah, and if we focus on those, that why, then we'll do the actions and eventually the results will come the results will return. agree, disagree. What are your thoughts?

Victoria Hardison-Sterry 19:49

I agree, you know, at the end of the day, we're in control. We're in control of what we're going to do, of our actions of how we're going to react and you have to analyze At the end of each day, how did I act in this moment? You know, there's the three o'clock time where the kids are getting a little bit rowdy, they still haven't finished online school. I had a little bit more that I wanted to do, like the pieces are falling apart, right. So then I go back and analyze that. Okay, well, how did we get to this piece? All right, we had an early lunch that day, maybe we need a boost around 230 we'll put out some grapes in there and kind of give him an Attaboy keep going. That type of thing is the same as with business. You have to analyze at the end of the day, how did we get here? What did we do when things when the wheels start to come off the truck? You know, how do we keep things going? So I totally agree. The key is you got to keep moving forward every day, even if it's just one thing you've done to keep it pushing forward. I really think that's where it's at. Because if not Friday comes and you go, what do we do all week and then you go down the rabbit hole. I knew I shouldn't have done this. See? This is what I was feeling. I know Maybe I need to start applying for jobs. You know what, what now What have I done to my family? It's very easy to go back. But when you say, Well, I did this, and I did this. And I participated in this podcast, and I did some training on places in the United States that people may want to travel. When you go through those things. You're like, yeah, it was a good week.

Joe Pomeroy 21:20

I like that. All right now. So we did a little devil's advocate and kind of push back a little and said, All right, Victoria, that's great to have the happy feels. But you know, what does that really come down to and and I think we've got to point it comes down to continually taking action and being consistent with action. So let's have some fun. Yeah. So now let's do some projection where we say, Okay, you've made the decision that you have the type of business that has been massively impacted by external situations that you cannot control. And you've made the commitment that you're going to which do what you can control that consistent action, right. Mm hmm. How do you see this evolving? If you continue need to take that consistent action? How do you see your business growing and evolving? What does that turn into for you?

Victoria Hardison-Sterry 22:06

I think there's a pivot even within the travel industry, you know, in talking to my network and talking to my clients and friends, a lot of people are saying, I'm not necessarily sure I'm ready to go across seas in 2020. But I definitely want to travel. So where can I go. So the first thing you have to do is listen to your guests again, and talk about what it is that they are experiencing what there is they're thinking, and then you kind of rebuild your business plan based on it, I can promise you that my business plan that I wrote prior to this and the business plan I'm working on now. It's completely different. It will evolve in the same way people will definitely still travel again, internationally, they'll definitely still cruise but it does change and how I'm going to direct my actions, my education, my proposals, etc. So that's the first thing that I'm going to do moving forward is reach out to the clients and kind of just see where they're at and connect with them that way.

Joe Pomeroy 23:05

I love that you call them you know, listen to your guests is how you set it at first.

Joe Pomeroy 23:12

No, I love it. I love it. Because I mean with the marketing background I go, that's that's a much nicer way of saying doing market research. Market research is so informal, but you're talking about this personal approach this personal ear to the ground. Let's talk I hear you relationship with your clients. And that I think is how we need to look at market research is it's not about necessarily evaluating trends. It's about conversations. It's about listening. Yeah. And so I love that you called it listening to your guests, because that was very, a very personal way to phrase something that I've always just been market research.

Victoria Hardison-Sterry 23:12

That's my Disney speak.

Victoria Hardison-Sterry 23:48

Okay. Well, think about it, too. There are a million travel agents, right. And so one of the things I have to do is what separates me from the rest, no one does anything The way I do it, so I need to make sure when I'm doing it, that it has to be spot on. And if I'm not listening and only trusting my gut, there is no success in that. There is only success when you give your guests what they're asking for. And so that is what will establish me from the other travel agents. I, I've just a firm believer no matter what business you're in, that applies.

Joe Pomeroy 24:25

Yes, yes, absolutely. And there may be other phenomenal travel agents out there that do great things, but they're not you and they're not your voice. And it comes with this idea of why do we Why do we need another band? Why do we need another book about vampires or magic or dragons or whatever? Well, musicians play things in a way that the music speaks different to different people. And the words we read and the material we watch, it speaks differently to different people at different times. And so your voice and your approach and everything you do As a travel agent is perfectly powerful for your niche. And if there's somebody listening and they want to become a travel agent, it doesn't mean that you, one, have to be Victoria, and two it doesn't mean that well Victoria is already doing it so you might as well not try. No what it is, is that there's a uniqueness, a specialness to who you are that people need. And they want that. And that's what you're providing. Right?

Victoria Hardison-Sterry 25:22

Right. You know, one of the things when I was starting the business, the number one question is, you know, I'm happy to work with you. But why would I just book it on the internet, and so I had to dig deep. I mean, so maybe that's why that comes a little bit more natural and this part of life, but at the beginning of it, I had to find that reason, and it came down to I was your advocate, I may give you ideas. When something goes wrong. The Internet does not pick up your phone call and listen and help you get home. I mean, we've had clients through this that were stuck in Morocco, I still have clients that are in Isreal because Israel's not letting anybody travel home. So we've been working with the American Embassy there. So that is what it is, is that this is someone who is here with you. One of the things I always prided myself as a leader is that I was a leader who got in the trenches, I'm there with my employees, I'm there with my cast members more Disney speak. I'm there doing what needs to be done, to make sure that we're taking care of our guests, and then I'm taking care of my cast. And in this case, the same applies for those that are traveling when listening what they want, what are you doing to take care of them, and no one else can take care of them the way I can. That doesn't mean I do it better. That doesn't mean that I do it more effectively. It just means I do it differently than you and we can both be successful. Yeah, there's enough fish in the sea for us all.

Joe Pomeroy 26:50

Yes, I love that. All right. So that was number one was listening to your guests and providing that service and then what was you're about to say something else. Another part of your The future and how you see yourself moving forward that we can all learn from to use in our businesses to move forward.

Victoria Hardison-Sterry 27:06

I think the next part of it is really kind of rethinking the business plan. And thinking now that you have this information and this knowledge, what are you going to do with it? It's one thing to listen. It's another thing to apply it. Yeah. So now that we have this, how do we write the business plan? How do we decide what we're going to market? How do we decide what we've learned our what tour company my comfortable booking that maybe I was comfortable before and I'm not anymore based on what I learned on how they handle this going back to your comment on the hotel and you know, they're going to tell everybody, I can definitely say there are some tour operators that I'm not sure they'd be the top of my list like they were before. So a lot of that is rewriting the business plan to make sure that it benefits everyone benefits me from a financial owning a business that We are in business to make money, but also benefit my, my clients, my guests to make sure that they are having the best experience. It's a large investment to travel. And so I want to know I do a follow up call with every single person that comes home. Because two things comes out of it one, as a travel agent, I learned something that I never knew before that I'm able to apply to the next person going on that trip. And two I learned about you, I learned about what you really liked that maybe didn't come out in our initial discovery conversation that next time I would maybe not suggest that tour. Instead, I put, instead of a food tour, I would have suggested more of a history of food tour. It's not as much eating it as much as it is where did it come from? Those little tidbits is what continues to make us stronger. That has to continue when the business comes back.

Joe Pomeroy 28:51

And that's definitely applicable across the business spectrum. Like you're speaking specifically to travel agencies, but I hear you and I say well, that's the same reason someone Who would want to hire hire me as a coach or a consultant? It's the difference between Why would I hire you to do XYZ when I can just go read a book and get that information? Or I can just go look on YouTube or I can, but you're given very real, very concrete answers. And really, it comes down to having that relationship, having that connection, having that advocate. And that applies in every element of business, and in our families, because we want to be advocates for each other within the home and have those connections within the home.

Victoria Hardison-Sterry 29:32

Absolutely, absolutely. And this has been an interesting journey with the kids watching me through this. The kids have said, Mom, are you okay, I don't always have on the brave face. And I'm like, Okay, that's good. Just figure it out. A couple things that came out of left field, I've got it. You know, I think there's something to let the kids know that things aren't always peachy keen. Yeah, but then I think there is something to let them know that I have developed my strength. You know, personal development was never more relevant than it is right now we really have to draw on those strengths. And so letting the kids know, this is why mommy went to the personal development conference. And this is why mommy's reading those books is because this is where I'm drawing strength to get through those tough times. I do think this is going to be a very prominent time for children, where they're going to remember what we did with them and how we acted. I mean, they're with us 24 seven. And I think it's even going to affect them when they go back into the world. They've went from being with us, 24, seven to now, you know, eventually they'll be going back into school, and then they'll have recreational activities and all of that, and it'll be this almost weird disconnect. Again. So I think how we prepare them through this, and I don't know what that answer is, I'm learning as I go to, but I think it's going to play a really big part in how we all react when we get back to it.

Joe Pomeroy 30:55

I you know, I hadn't even thought about the aspect of I'm so focused on This time together right now, what does that mean? And how can we make the most of it? I haven't thought about that transition. So that's that's a whole nother great conversation. So unfortunately, I don't have time for that conversation today. But what I would like to ask you yours we wrap up. So two things. One is a question I asked all my all my guests, if there's one principle, one takeaway that you'd like the listeners to have from our conversation, or from what you've learned, what would that be? And then two, I believe you have a gift for our listeners, don't you?

Victoria Hardison-Sterry 31:29

Do I do? Well, the one takeaway I would give is, whatever risk you're going to take, whether it's going into entrepreneur, whether it's a project, you're going to take on whatever that risk is, take it on, head on, know that you are going to figure it out. You have the strengths that have prepared you for this moment, and without risk I do believe there is not reward. So take it on, go all in and give everything you've got be positive stick with it. Stay focused. And you've got this. So give yourself permission to go ahead and go that dream. I mentioned earlier I thought who did I think I was to go after my dream? I'll tell you who I'm somebody. So please apply that same concept for you. And if I can encourage you to go and do it, by all means, go do it. And yes, there is a gift. So with my company, luxury edition travel, we do have a planning and commitment fee, based on your travel and based on what all you're asking us to do. And so, if you mention the Forward with Joe Podcast, we will be waiving that planning and commitment fee, which is up to $250 savings for you. That's a little extra money to enjoy on your vacation. So I can be reached at Victoria at luxury edition or go to our website, www luxury edition. That's e di t i o n, travel calm. There's a way to To connect with me there and just mentioned this podcast, and we'll get you going.

Joe Pomeroy 33:04

I love that. Thank you for that gift and excited. And we'll have links for that on the website. And what a great principle to leave with. If you feel called to do something, believe in yourself. It's not a question of who are you to do this great thing. It's a question of who are you to not do this great thing and share that message? Victoria, thank you so much for your time.

Victoria Hardison-Sterry 33:25

Thanks for having me.

Joe Pomeroy 33:26

Yeah, absolutely. We'll talk to you again soon.

Joe Pomeroy 33:32

Thank you for joining us on today's episode. If you found the information helpful, remember to share it with your friends, family. And make sure to subscribe on Apple podcast or your favorite podcast player. You can find more episodes at Thank you, and we'll see you next time.